On Friday, I received a package. I had ordered a new light jacket, navy blue – such a useful colour. It’s not a Burberry, no, neither cat nor boots, but still... It’s a — wait for it — WELLINGTON® of Bilmore. My mother had ordered some organic cookies, Duchy Originals. We usually call them Prince Charles cookies, for (at least to us) apparent reasons.
Then there was a jar of Mrs Bridges® FOUR BERRY Preserve, Made in Scotland. Just for me.
“Mrs Bridges? The Mrs Bridges?”
You may well ask. Because, yes, Mrs Bridges, the Mrs Bridges of Upstairs, Downstairs at Eaton Place fame lends her name to all sorts of jams, preserves and chutneys that are being created in her name.
And last but not least, for little Betty A., all 5 feet 6 inches of her, there was a small baby jar of Marmite. For months I had meant to order one, but ordering just one jar and nothing else would have been silly. Now, finally it arrived, a limited edition no less. Call me strange, but not only do I like Marmite, but sometimes, for a special treat, I put a wee little bit on the tip of a spoon and eat it straight from the jar. I just let it melt in my mouth and “Ah!” Pure bliss... Sigh
A few media citations:
Food & Drink Innovation Network, September 16th, 2013:
Marmite is welcoming a new member to the family – the “Baby One” – following its appearance on the current End Marmite Neglect TV advert.
This 125g jar features a new label quoting part of the now famous line, “It’s a baby one”, and joins the household for a limited time only.
Joanne O’Riada, Marmite brand manager, said: “The ‘It’s a baby one’ quote in the Marmite advert has caused such a stir that we wanted to do something to honour it.
“What better way than to create a limited edition jar that we hope will remind people to never neglect the brown stuff again."
(source: Food & Drink Innovation Network)
The Guardian, 7 August 2013:
The Video on YouTube: